The theory of modern marketing classifies Web-PR (that is, the presence of a website, an online catalog, the organization of virtual conferences, etc.) among the three components of interactive PR that directly affect the popularity, recognition, and authority of the company.
A corporate website is a web representation of a company on the Internet. The unique style and content, corporate identity, and broad functionality of the corporate website shape the relationship of partners and customers to the company.
The advantages of creating a corporate website are obvious:
- it is a high level of recognition;
- a positive impression from customers and partners;
- promotion of goods and services, and, accordingly, an increase in sales and income.
The main components of a corporate website are customer focus, original design, informative content, easy navigation, and a management system.
Stages of developing a corporate website:
1] Web analytics Setting goals, analyzing target audience, competitors, customer benefits, budgeting.
2] Creation of technical specifications (technical specifications). This is a detailed work plan, approval of design decisions, and programming features.
3] Creation of the site structure. Arrangement of elements and blocks taking into account the selected layout. Creation of adaptive prototypes, allowing to coordinate all the details, development of the structure.
4] Creation of UX-design.
5] Responsive layout (UI element base). The layout of HTML pages of the site is based on the design, that is, translation into HTML code. A properly designed site works the same in all browsers and at all screen resolutions.
6] Web programming. Installing a content management system on the server, making the required edits, configuring, and programming modules.
7] Integration of management system, server configuration, and database storage security system.
8] Creation of unique content and its placement (video, photos, texts).
10] Server (hosting) setting. Testing, bug fixing. Technical support.
The task of a corporate website is to form and maintain a positive image of the company; it should not contain errors or flaws. Therefore, it is necessary to regularly check and test this type of site, update and supplement the information and monitor the dynamics of the development and promotion of the site on the network.
All this suggests that only professionals can and should be entrusted with the creation of a corporate website. In our agency you can order a corporate website that will adequately represent your company on the Internet. We immerse ourselves in the business of our clients as much as possible in order to create effective and profitable digital solutions.
Increase in sales