More and more businesses are moving their operations online, but not all of them understand the importance of website optimization for search engines. Some websites can lose up to 80% of their traffic due to insufficient optimization, which can seriously impact their revenues. If you want to ensure that your website is as effective as possible, then an SEO audit is a necessity. Our company offers professional services for conducting an SEO audit. We use modern tools and experienced specialists to help you increase traffic and conversion rates.
What's included in an SEO site audit?
An SEO site audit is a detailed analysis of your site's search engine optimization. During the audit, specialists investigate all aspects of your site that can affect its search engine rankings. Here are the main aspects that are checked during an SEO site audit:
- Website speed
Checking the page loading speed, optimizing images, minimizing CSS and JS files, etc.
- Adaptability and mobile version of the site
Checking the display of the site on different devices and screen sizes, and the availability of an adaptive version of the site.
- HTTPS and SSL certificate
Checking for the presence and correct installation of an SSL certificate to protect data transmission between the server and the user.
- Robots.txt file
Checking the presence and correctness of the robots.txt file, which defines instructions for search engine robots.
- Sitemap (sitemap.xml)
Checking the presence and correctness of the site map, which helps search engine robots better index the site.
- 404 errors and redirects
Checking for 404 errors on the site and setting up redirects to correct errors.
- Headings (H1, H2, H3, H4)
Checking the presence and correctness of headings on site pages.
- Meta tags
Checking the presence and correctness of meta tags on site pages to improve information perception by search engine robots and users.
Checking the presence and correctness of links on the site, including checking for broken links and their relevance.
- "Alt" attribute for images
Checking the presence and correctness of the "alt" attribute for images to improve site accessibility for users with visual impairments and improve SEO optimization.
- Canonical tags
Checking the presence and correctness of canonical tags on site pages to prevent content duplication and improve SEO optimization.
- Page caching system
Checking the presence and correctness of the page caching system to improve site loading speed.
- .htaccess file
Checking the presence and correctness of the .htaccess file, which is used to configure the server and redirect requests.
- Pagination and sorting
Checking the presence and correctness of pagination and sorting on the site to improve the user experience and improve SEO optimization.
- Rel attributes for links
Checking the presence and correctness of rel attributes for links on the site, help search engine robots understand the relationship between site pages and improve SEO optimization.
- Open Graph tags
Checking the presence and correctness of Open Graph tags, which are used to determine the information that will be displayed when sharing a link to the site on social networks.
- Structured data
Checking the presence and correctness of structured data on the site to improve information perception by search engine robots and users.
- Social buttons
Checking the presence and correctness of social buttons on the site to improve user interaction with site content on social networks.
- "Title" attribute for links
Checking the presence and correctness of the "title" attribute for links on the site to improve information perception by users and improve SEO optimization.
- "Noindex" and "nofollow" tags
Checking the presence and correctness of the use of "noindex" and "nofollow" tags on site pages to manage indexing and link navigation for search engine robots.
- Site analytics
Checking the presence and correct installation of analytics code to track site visits and user behavior.
- Checking for valuable and useful information
- Checking the uniqueness of texts
- Checking the relevance of the information
- Checking the use of keywords and their relevance to the context
- Checking the readability of texts, including language, style, formatting, and sentence length
- Checking the presence and quality of headings and subheadings
- Checking the formatting of images, including size and format
- Checking the presence of meta tags
- Checking for duplicate content
Link Profile Analysis
- Analyzing the quantity of internal and external links on the website
- Evaluating the quality of external links to the website (authority of their sources, relevance to the website's theme, etc.)
- Checking for broken links and fixing them
- Checking the relevance of anchor text to the page they lead to
- Checking for "toxic" links (e.g., from sites associated with viruses or spam)
- Evaluating the ratio of "follow" and "nofollow" links on the website
- Checking for internal links on website pages and their quality
- Checking for external links on the website and their quality
- Analyzing competitors: their number, level of positioning, target audience, and popularity
- Studying the main keywords and phrases on which competitors are positioning themselves
- Evaluating the quality of content on competitor websites
- Analyzing the link profile of competitors, including determining the sources of links and their quality
- Evaluating the level of social activity of competitors, studying their profiles on social networks and forums
- Studying the unique advantages of competitors and developing a strategy to overcome them
- Analyzing competitors' advertising campaigns, studying their budgets and promotion channels
- Studying usability and functionality aspects of competitor websites
Tools for technical audit
Google Search Console - a free tool from Google that allows you to get information about how Google sees your site and allows you to track metrics such as page indexing, search impressions, clicks, and CTR, as well as find indexing problems and duplicate pages.
Google Analytics - a free tool that provides information about website traffic, including the number of visitors, page views, bounce rates, and conversions.
PageSpeed Insights - a free tool from Google that allows you to evaluate page loading speed and provides recommendations for improvement.
Yandex Webmaster - a free tool provided by the Yandex search engine. It allows website owners to get information about how their site is indexed by Yandex and provides recommendations for improving site SEO parameters.
Yandex Metrica - a free web analytics tool from Yandex. It allows you to analyze website traffic, monitor user behavior, evaluate advertising effectiveness, and much more.
Screaming Frog - a paid tool for website scanning that allows you to identify technical issues such as broken links, duplicate pages, redirect errors, and much more. This tool is especially useful for SEO specialists who can use it to analyze site structure and optimize it for search engines.
GTmetrix - a website scanning program that allows you to identify technical issues such as broken links, duplicate pages, redirects errors, and much more. This tool is especially useful for SEO specialists who can use it to analyze site structure and optimize it for search engines.
Pingdom - a website availability monitoring service that allows you to identify problems with site availability and performance. It provides information on server response time, page loading speed, and other performance metrics. This tool is useful for webmasters and site owners who want to ensure the maximum availability of their sites for users.
Yoast SEO - a free and paid plugin for WordPress that provides recommendations for optimizing content and page metadata for search engines.
Tools for content quality analysis:
Grammarly - a tool for checking grammar and spelling errors, as well as stylistic shortcomings. Grammarly also offers recommendations for improving the quality of the text.
Hemingway Editor - a tool that helps identify complex and convoluted sentences using color coding. Hemingway Editor also evaluates the reading level and overall readability of the text.
BuzzSumo - a tool for analyzing the popularity of content on social media. BuzzSumo shows which content gets the most reposts and likes on social media, which can help identify the most popular topics.
Copyscape - a tool for checking the uniqueness of the text. Copyscape helps identify duplicate content, which can affect the credibility of the website.
ContentKing - a tool for monitoring the quality of content on a website. It helps detect errors and issues in content, such as duplicate pages, missing meta tags, insufficient content uniqueness, and more. ContentKing also provides reports on changes in content and allows for setting up automatic error notifications. This tool is especially useful for large websites and teams working on content management within an organization.
Tools for analyzing the link profile:
Ahrefs - a tool for analyzing the link profile, allowing one to obtain data on the quantity and quality of incoming links to a website, analyze their anchor texts, and determine the authority of donor sites.
Majestic - a tool that helps analyze the link profile, allowing us to identify the quality of incoming links, and evaluate the authority of domains and their history.
SEMrush - a tool that provides data on the number of incoming links, anchor texts, authority, and much more, as well as provides information on competitors and their link profile.
Moz - a tool that provides data on the link profile, allows evaluating the authority of domains, analyzing anchor texts, and obtaining information on competitors.
Tools for analyzing the competitive environment:
SimilarWeb - a tool for analyzing the target audience, which allows us to study the traffic of competitors, identify the most popular pages, track changes in the audience, and much more.
SpyFu - This tool allows for analyzing keywords, evaluating competitor traffic, as well as studying their advertising strategy.
Serpstat - a tool that allows analyzing keywords, studying the competitive environment, evaluating organic traffic, and much more.
Benefits of conducting a website audit:
- Identification of issues
An audit allows for identifying technical issues that may slow down the website or hinder its indexing by search engines. This may include coding errors, duplicate content, insufficient use of keywords, and many other problems.
- Improved user experience
A website audit can help clients increase website traffic by optimizing pages, improving loading speed, and optimizing content for search engines.
- Increased ranking
An audit helps identify issues that may prevent a website from ranking higher in search engines and helps clients optimize their site to improve their position in search engine results.
- Increased traffic
An audit can help improve conversions by identifying issues that may hinder visitors from becoming customers, such as interface problems, lack of compelling calls to action, and many others.
- Improved conversions
An audit can help clients improve the user experience by identifying issues that may turn visitors away, such as a complex navigation interface, poor content readability, and many others.
In conclusion, conducting an SEO audit is a critical part of website promotion. It helps identify weak points and optimize the site to improve its position in search engines, increase traffic, and improve conversion rates.
We hope our article has helped you better understand how SEO audits are conducted and the results they can bring. If you would like our experts to conduct an audit of your website, you can contact us by email at firstname.lastname@example.org or call us at +994 50 247 28 00.
Also, if you need other SEO services, such as on-page SEO and off-page SEO, we are ready to help you. Our company has extensive experience in this field and is ready to provide you with quality services at affordable prices.
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