Traditional Marketing Services

Offline marketing is a collection of all promotion methods that do not use the Internet, that is, until recently, traditional marketing, which is classified depending on the media where advertising is placed: press, radio, television, outdoor media.

Offline marketing performance is measured using metrics such as GRP, OTS, and CPT.

GRP is an indicator that reflects the scale of advertising and informational impact. This is the attitude of the audience who actually saw the message to the entire audience that it could reach. In this case, the calculation can be made only knowing all the ratings that have collected individual outputs of advertising messages.

OTS оценивает общее количество контактов в численном выражении, которые были достигнуты в результате рекламной кампании.

CPT — стоимостной показатель, представляющий собой цену достижения 1 тыс. контактов или охвата 1 тыс. целевой аудитории.

Но самым надежным и простым инструментом оценки эффективности офлайн-рекламы является конечный показатель прибыли и повышение количества клиентов.

Traditional marketing methods:

  • Cold calls
  • Advertising in newspapers and magazines;
  • Outdoor advertising: media carriers - standard designs for placing advertisements and promoting goods/services;
  • Image constructions are unique advertising constructions that differ in individual design and development (neon lamps, volumetric letters);
  • Signs - pillars, signs, and boards located not far from the promoted place;
  • Distribution of leaflets;
  • Radio advertising;
  • TV advertising;
  • SMS-mailing;
  • Promotional counter in the shopping center;
  • Advertising in restaurants;
  • Public transport advertising;
  • Speech at thematic forums

 

Для того, чтобы самостоятельно не продумывать рекламные кампании и пути привлечения клиентов и не заниматься разработкой рекламных материалов, обратитесь в наше агентство. Мы выберем подходящую именно вам форму офлайн маркетинга, разработаем стратегию и контент, и найдем оптимальное решение с учетом запланированного бюджета. Наше агентство готово к сотрудничеству со всеми, кому нужна наша профессиональная помощь.

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FAQ

ATL (above the line)

A set of measures to promote a product, brand. ATL includes all types of offline marketing (newspaper, radio, outdoor advertising, printing, etc.).

BTL (below the line)

A set of marketing communications with clients, motivation for the conversion action. BTL includes a large number of marketing technologies, among which the most famous are mailing lists, SMS, exhibitions, conferences, promotions, coupons, gift ca...

Media plan

Media plan - a calendar of upcoming events, publications developed in advance of their release. Media planning is used in many means of communication, among which the most widespread (advertising on radio, TV, SMM, promotion in the media) and othe...

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Goals:

Brand recognition

Conversion increase

Increase in sales

Cooperation

Select channels

Design

Business

Online channels

Web development