Search Engine Marketing
Everyone knows the existence of search engines. Some websites take first place, and some can be found after turning a few pages. So, it's SEO optimization that serves to ensure that your website appears in the Top-10. The concept of SEO originated in the '90s and is an abbreviation for "Search Engine Optimization". That is, SEO is a set of measures to improve the position of a website in the search engine results for pre-selected queries.
Why do you need SEO?
Today, the Internet has become a powerful marketing tool and point of sale. Therefore, advancing through the Internet is effective for all companies with an audience that sells a product or service on the network. Those who can reach the TOP gain an audience faster, and all that is needed is SEO optimization. In addition, the higher the website in the TOP, the more traffic it will have.
SEO involves a series of operations aimed at promoting a website on the TOP through certain keywords from the point of view of the relevant spheres. Collectively, this is achieved by controlling and improving the factors analyzed by the search algorithm, which results in a more favorable position on the website.
SEO can be of two types:
Internal optimization, when promotion measures are applied to a website that can only be changed by the SEO team. This is the creation of unique content based on semantic core, internal linking, increasing usability and behavioral factors, setting up the website as a whole. That is, improving the experience for visitors.
External optimization, when the promotion depends not so much on the SEO team as on the collective will of the Internet. Search engines are always trying to find measurable signals against the relevance and importance of the site content about the analyzed keyword, based on objective reality. Signals refer to indicators of quality, performance, and popularity, for example, use of the content, the quantity, and quality of links to the page being analyzed, number of interactions with social networks, the context mentioned, reliability of sources, relevant keywords, etc.
SEO is divided into several types according to the degree of moral methods:
White hat SEO - the promotion exactly matches the proposed search engine policy. The methods used are aimed at creating a positive experience for visitors, but not directly at increasing positions on the pages displaying in search results.
Black hat SEO - the purpose of promotion is to manipulate the perception of search engines about the quality (relevance and importance) of the site.
Gray hat SEO is a combination of both methods, in which moral standards are still respected. However, these methods are also questionable.
Who Needs SEO?
Everybody. Website promotion is the main task of all entrepreneurs interested in online sales and expanding the target audience.
However, a reasonable question arises: two different websites can't share the first place in the search engine at the same time. What to do? The answer is very simple: invest in SEO, make an effort now and wait for the results.
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A set of measures to increase the visibility of a site in search engines for targeted search queries.
Relevance is essentially the degree of a match; page relevance is the degree to which a page matches the entered search query. That is, they entered the query "order a car rental" and the search engine gave you pages containing informati...
External website optimization is still an important factor affecting the success of promoting any resource on the network. In fact, external optimization is building up the link mass or getting links to your site from other resources. And the bett...
Internal optimization is, first of all, meeting the requirements of search engines, namely, good site navigation, usability, relevant headings, filled meta data, competent linking, responsive layout, text optimization, behavioral factors, and much...
The site's semantic core, SY is the base of search words, phrases, and morphological forms that most accurately characterize the type of activity, goods, or services that the site offers and are specially selected for its promotion.
PageRank (PR) is a numerical measure of the importance (authority) of a page on a site for the Google search engine, calculated from the number and quality of links to this page, both external and internal.
Re-linking (from the English link - link) is the process of linking different sites and pages of one site with hyperlinks to each other. Accordingly, the linking is divided into external and internal.
Schema.org is a web-based semantic markup standard announced by the search engines Google, Bing, and Yahoo! in summer 2011. The purpose of semantic markup is to make the Internet more understandable, structured and make it easier for search engine...
The person who moderates the relevance of the search results in the search engine is engaged in manual data analysis and improves the ranking algorithms.
A snippet is an information block in search results. Includes metadata, title, description, rating, quick links, etc. The better the snippet is designed, the more effective the search results.
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