The symbol of Maleone is the magnolia flower, which is also known as the “flower of legend” and symbolizes extraordinary beauty.

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Marketing case

It's no secret to anyone that in order to occupy a niche in the market, any new brand needs active promotion. With such a request, we were approached by the Maleone company, where the main tasks were:

After signing the contract, our team started marketing research.

50% of the company's success depends on high-quality marketing, but even with the most successful schemes, if there are problems in business processes, advertising cannot solve the problem, and for this, we needed to immerse ourselves completely in the client's business. The sales representative plays a major role in sales. In order to make sure of his competence, we brought in a mystery buyer.

Mystery Shoppers are independent experts in sales and customer service. Based on the comments, we found that there were no problems with the sales representatives, but there were problems with the content, and we continued our research.

Preliminary work

Identifying errors

Marketing plan

After analyzing the data, a marketing plan for integrated development and brand promotion was presented.

Approved promotion channels

The launch of the promotion is scheduled for 10/14/19

To ensure transparency, all work is carried out in the ASANA task management system - https://app.asana.com/

Marketing procedures

1. We started by registering a boutique in the main Internet catalogs:

Online directories provide comprehensive information about a brand when searching in search engines and must accordingly be prepared prior to promotion.

2. We connected cashback services, taxit cards, which provide refunds to customers, and the convenience of paying with an interest-free breakdown of the amount for several months.

3. We started developing an online store.

Without an online store, it is difficult to spread information about the brands, products, prices presented, and most importantly, this information will not be in the search.

An online store provides not only the convenience of online payment, but it is also primarily a structured catalog of all products, which is available to everyone and indexed by search engines.

As you yourself understand, an online store is another store on the Internet with many business processes, thus the work was divided into several departments and IT specialists, programmers, designers, content managers, and photographers were involved.

4. Content marketers start developing storytelling

5. Our strategy involved such channels as: led monitors, advertising in cinemas, advertising on youtube. To do this, it was necessary to prepare a minute promo video from a famous celebrity.

6. Honored Artist of Azerbaijan Nargiz Jalilova was invited to voice the advertisement on the radio.

The text and translation for voice acting were prepared:

During work, a very important moment occurred that should be noted. In most cases, any organization has a registered domain and it was www.maleone.az All work was tied to this domain, the future online store was planned to be deployed at this domain, but we found that the international domain www.maleone.com was put up for sale by an English auction. Without hesitation, it was bought out and thus we were able to consolidate the MALEONE brand internationally.

The deadline was approaching and all materials, content, translations, media plan, online stores were prepared on time.

GRAND PROMOTION

Period 10/14/19 - 11/27/19

Advertising on LED monitors in the city center

Location:

Radio advertising

Storytelling in the media

Advertising in Cinema

Advertising on social networks

Advertising on Youtube

Online store promotion

Search Engine Optimization SEO

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